After the earthquake and tsunami on February 27, 2010, the Chilean government supported a reconstruction plan based on incentives to the private sector. This plan assigned the leadership role to private agents, without institutional tools to regulate or coordinate their actions. This paper examines the coordination between the public sector, private agents and civil society during a particular reconstruction case: the Ruta de las Caletas del Maule-The Route of the Mau le Coves- project. It also discusses the consequences of this operation on the current use of the infrastructure developed by the project. The results show that the project cannot capture the particular logic of each territory when there is not institutional protection and promotion of the interests of the public and citizens. As a consequence, the project lacks territorial relevance, which jeopardizes its sustainability.