The present article describes the relationship between electoral practice and its representation in the context of an incipient mass culture. To do this, we have selected a list of photo-reports published in Chilean illustrated magazines of the time (1903-1920), in which we analyze the continuities and discontinuities in the forms of representation of the modem ritual of the vow. In this way, we observe how the use of certain cliches is part of a strategy of journalistic representation of the elections that collaborates with the work of legitimizing the vote as the main republican ceremonial. This article reports on two simultaneous processes: on the one hand, it is about the representation of the expansion of the right to vote and, on the other hand, about how the printed images assume as their own the challenge of democratizing society from the images.