The measles vaccine has been used for over 50 years and has proven to be safe, effective and inexpensive. Nevertheless, in 2013 145,700 measles deaths occurred, mostly in countries with low per capita income and weak health infrastructure. The occurrence of measles cases is not restricted to developing countries, but also affects developed countries (Europe and USA), where is associated with a reduction in vaccination coverage, explained by a loss of confidence of some parents in the vaccine. This perspective article addresses the loss of confidence in the vaccine, and the individual and collective consequences of the decision to not vaccinate a child. Various strategies to reverse this phenomenon are presented, most notably the continuing education of health professionals, parents and patients using scientific arguments, given in an understandable and interesting language. Finally, the current situation of Chile (a country with current certification of measles elimination) is presented, emphasizing the importance of maintaining this condition.