Although the economic model was not decided, one of the tasks of the official publishing house for the Chilean dictatorship, Editora Nacional Gabriela Mistral (1973-1976), was to spread information about budding neoliberalism. This could not be achieved without banishing the language of -and identification with- social classes, which was rooted in Chilean mentality. Using examples, this article explores how publications from the ENGM silenced and described social classes through themes such as folklore, anti-Marxism, national history or economics, thanks to its informative nature and to the procedural and cognitive possibilities of its texts. This paper proposes that as a latent subtext in those publications, the silencing of social classes could have been a metaphorical and aesthetic symptom of neoliberalism during the dictatorship, becoming in this manner a sign of its peculiar way to aestheticize politics.