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| DOI | 10.1080/00207543.2016.1275874 | ||||
| Año | 2017 | ||||
| Tipo | artículo de investigación |
Citas Totales
Autores Afiliación Chile
Instituciones Chile
% Participación
Internacional
Autores
Afiliación Extranjera
Instituciones
Extranjeras
Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested using survey data gathered from 329 firms in China's manufacturing industry. The results reveal that both IT capability and marketing capability have a significant positive effect on SCI. Interestingly, no significant interaction effect was found, indicating that marketing IT capability and marketing capability influence SCI independently, and not synergistically. However, while IT capability and marketing capability do not interact, IT capability does mediate the impact of marketing capability on SCI.
| Ord. | Autor | Género | Institución - País |
|---|---|---|---|
| 1 | Yu, Wantao | - |
Univ Kent - Reino Unido
University of Kent - Reino Unido Kent Business School - Reino Unido |
| 2 | Jacobs, Mark A. | Hombre |
Univ Dayton - Estados Unidos
University of Dayton - Estados Unidos |
| 3 | CHAVEZ-CLAVIJO, ROBERTO JORGE | Hombre |
Universidad Diego Portales - Chile
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| 4 | Feng, Mengying | - |
Chongqing Jiaotong Univ - China
Chongqing Jiaotong University - China |