In this talk, we discuss the phenomenology of radiative 3-loop seesaw models. The 3-loop suppression allows the new particles to have masses at the TeV scale, along with relatively large Yukawa couplings, while retaining consistency with neutrino masses and mixing, as observed in neutrino oscillation experiments. This leads to a rich phenomenology, especially in searches for charged lepton flavor violation, where the models predict sizable rates, well within future experimental reach. The models provide viable fermionic or scalar dark matter candidates, as is typical within the scotogenic paradigm. We discuss specific realizations in which the W-mass anomaly and the baryon asymmetry of the Universe can be accommodated, while complying with current constraints imposed by electroweak precision observables, charged-lepton flavor violation and neutrinoless double-beta decay.