Building Information Modeling (BIM) is widely advocated for its potential benefits in construction projects. However, a gap remains in understanding how higher levels of BIM maturity could significantly influence the value generated in both project processes and outcomes. Previous studies and industry practices have neither aligned these concepts nor explored value attributes in a more comprehensive manner, considering value in a broader sense beyond costs and schedules, which has resulted in constrained outcomes. This study addresses this gap by employing the Arup BIM Maturity Model, which evaluates projects and their disciplines across six levels, alongside the Value Analysis Model, designed to measure value using numerical indicators. The main objective is to explore the potential relationship between BIM maturity and value generation in construction projects. A qualitative approach was adopted, including semi-structured face-to-face or online interviews with 30 professionals involved in projects with varying levels of BIM implementation in Colombia, focusing on factors such as experience, adoption levels, projects disciplines and perceived value impacts. The findings reveal significant correlations between BIM maturity categories and value generation outcomes, particularly in project, architecture, and mechanical disciplines, while lower correlations were observed in the electrical, plumbing, and structural categories. The BIM Champion role emerged as a critical driver of value, supported by Employer Information Requirements, BIM Design Data Review, and the BIM Execution Plan. High BIM maturity scores were noted in 3D Coordination and LOD practices, with lower scores in 4D, 5D, and links to engineering tools. Positive relationships were identified between BIM maturity and value attributes such as information flow, cost, and time. These results highlight opportunities to enhance BIM adoption in Colombia, offering empirical evidence of the relationship between BIM maturity levels and value generation. This research fills a gap in the literature on the practical application of BIM Maturity Models, providing actionable insights for AEC practitioners to optimize BIM adoption and maximize its benefits. By strategically leveraging BIM, this study contributes to improved project outcomes and establishes a foundation for future research in this domain.