Context. Classical Be stars are rapidly rotating B-type stars exhibiting Balmer emission lines originating from circumstellar Keplerian gaseous disks, which likely form through episodic mass-ejection events. The currently favored model for Be star disks is the viscous decretion disk (VDD) model. However, the mechanism behind the mass ejection process during the formation of a VDD is a mystery. Aims. We present peculiar behavior of the Be star KIC 9715425, which exhibited several minor outbursts (MIBs) and one major outburst (MAB) observed as brightenings in broadband photometry, as well as transient H alpha line emission. The variability may provide valuable keys to understanding the nature of Be outbursts. Methods. Based on Kepler, the All-Sky Automated Survey for Supernovae (ASAS-SN) and the Transiting Exoplanet Survey Satellite time-series photometry, the Large Sky Area Multi-Object Fiber Spectroscopic Telescope spectroscopy, multi-wavelength observations in the near-ultraviolet (NUV) from the Galaxy Evolution Explorer (GALEX) and optical from Gaia, Xinglong 2.16 m telescope and Isaac Newton Telescope of KIC 9715425 covering its outbursts, we determined fundamental parameters of the central star and the circumstellar disk. A frequency analysis and spectral modeling were carried out to characterize the events. Results. During the major outburst, we find a 36% flux increase in the GALEX NUV band compared to 25% in the Kepler band, suggesting that whatever produced the flux increase should be hotter than the central B-type star. This is contradictory to the conventional scenario that the VDD should be cooler. In addition, such a high flux increase can only be accounted for by a luminous disk, which should produce a much stronger H alpha emission than observed. The origin of this anomalously hot component remains unexplained. Conclusions. Except for the bluing, the available observations of KIC 9715425 are perfectly compatible with being a normal Be star. If the bluing was physically related to the MAB, the most economical effort to identify the nature of the underlying process could be adaptive NUV and far-ultraviolet monitoring of Be stars with cyclically repeating MABs.