In morning shows, politicians resort to humor as a strategy to approach potential voters or include jokesin their daily speeches. However, audiences do not always receive these attempts well, insisting that public office should be depicted with a level of seriousness that reflects the dignity of their position. In Chile, morning shows are miscellaneous programs that mix hard journalistic information with crime reporting, celebrity gossip, sketches, and games, among others-. They are broadcast between 8 a.m. and 1 p.m., from Monday to Friday. Through content analysis and focus groups, this mixed study examines humor in morning shows during election periods and their audiences' perceptions. The results show that humor is present in most of the units reviewed (55.7 %). Surprisingly, although viewers say they value the inclusion of political information in these programs, they critique the use of jokes because they undermine people's dignity.