The effectiveness of a comprehensive maintenance and reliability management process can be assessed through an in-depth analysis of various factors that collectively represent the maintenance contribution to the operational and production processes of an industrial asset. There are no simple formulas for designing an integrated maintenance and reliability model within an asset management framework (in accordance with the ISO 55001 standard), nor are there fixed or universal rules that apply equally to all production assets over time. In light of this, the primary goal of this article is to provide an overview of the implementation project of the AMORMS (Asset Management, Operational Reliability and Maintenance Survey), based on the maintenance management model (MMM) developed by INGEMAN, at the SINEA PERU plant, a leading company in Latin America specializing in the industrial production of recycled plastic containers for commercial beverages (PET preforms-Polyethylene Terephthalate). Lastly, the article outlines the recommendations and high-impact action plans that will support SINEA PERU in strengthening the efficiency of its maintenance and reliability management processes while effectively optimizing the value of its industrial assets throughout its life cycle.