Rosa Ester Rodr & iacute;guez Velasco (1872-1936) was the wife of former Chilean president Arturo Alessandri Palma (1920-1924 and 1932-1938), therefore, she played the role of first lady on two occasions. Although she died before the end of her husband's second term of government, her name continued to appear post mortem, in the two candidacies for the first magistracy of her son Jorge Alessandri and in the six-year term of the government of she. At first glance, being a single man without children would have pushed him to continually evoke his mother throughout her political career; We will see in this article that there were more underlying causes, values, ideological and strategic in a context of cultural, social and political changes.