Muestra métricas de impacto externas asociadas a la publicación. Para mayor detalle:
| Indexado |
|
||
| DOI | 10.22279/NAVUS.V14.2030 | ||
| Año | 2024 | ||
| Tipo | artículo de investigación |
Citas Totales
Autores Afiliación Chile
Instituciones Chile
% Participación
Internacional
Autores
Afiliación Extranjera
Instituciones
Extranjeras
Digital transformation and business model innovation have significantly altered consumer expectations and behavior, forcing companies to review their business strategies. As such, this article reports the results of a study whose aim was to assess which dimensions have an impact on the digital maturity of Brazilian agribusiness organizations. It was deemed appropriate to conduct an electronic survey to gauge the companies' maturity level. The instrument proposed by Rossman (2018) was used to construct the research instrument. The data collection phase was conducted using an electronic form, which was sent to managers of Brazilian agribusiness companies. In the end, 379 valid questionnaires were obtained. The data was evaluated using structural equation modeling. The research findings allow us to state that, taking into account the agribusiness companies participating in the survey, there is evidence of the link between digital maturity and the different dimensions proposed by Rossman (2018): strategy, leadership, market, operations, people, culture, governance and technology. In other words, a relationship exists between achieving higher levels of digital maturity and strategic direction based on these dimensions in the Brazilian agribusiness sector.
| Ord. | Autor | Género | Institución - País |
|---|---|---|---|
| 1 | Salume, Paula Karina | - |
Univ Fed Sao Joao Rey UFSJ - Brasil
|
| 2 | Pinto, Marcelo de Rezende | - |
Pontificia Universidad Católica de Chile - Chile
|
| 3 | Barbosa, Marcelo Werneck | - |
Pontificia Universidad Católica de Chile - Chile
|
| 4 | Sousa, Paulo Renato de | - |
Fdn Dom Cabral FDC - Brasil
|