The interest aroused by the vineyards of the Maule Valley at the national and international levels is evidence of a relationship between traditional Chilean viticulture and natural wines due to the boom in the tourism and gastronomic market related to organic wine. Although heritage vineyards have been the subject of anthropological studies, no monographic works that analyse the tourist insertion of traditional vineyards have been generated. This work is mixed-methods and exploratory research based on a literature review and statistics on patrimonial and small traditional vineyards in Chile. Subsequently, informal interviews were conducted with small winemakers grouped into different associations of independent winemakers. The analysis of the informal interviews was conducted through the topics of tourism insertion. The research question that guides this study is: What are the tourism potentials of heritage vineyards in Maule Valley and central Chile?