The manuscript presents advances in research linked to the search for new visual attributes for Pinus radiata particle boards and white coating with melamine resin. This product is the one in greatest demand in the Chilean national market. The objective is to design visual textures for Pinus radiata board surfaces, maintaining the neutrality of white. The design methodology incorporates bionics at a visual analog level and Kansei Engineering (KE), to know the emotions perceived by users regarding the new proposals. The ideation process uses digital technologies for the analysis of natural references, which are used as a basis for the design of the textures of the Pinus radiata boards. The conclusions assess the methodological contributions of the field of bionics and KE, to complement the design process. The results are two prototypes of new white-based textures, duly studied from the point of view of user acceptance.