The art of drag queens has been transformed over the last thirty years in Chile. The change in the material conditions of its production and the diversification of self-presentation channels has meant that male artists have stopped imitating ciswomen and have begun to construct a recognizable alter ego beyond each show. Using an ethnographical approach and from 24 semistructured interviews with performer artists, bar owners and producers of drag events in different Chilean cities, we can see how this art form is increasingly showing a new logic of individuation associated with gender. Currently, their work is not only performative but also narrative, where mastery of the handling of resources and implements to "act" the feminine is also combined with the artist's ability to show coherence in the creation of an individuality that is oriented toward meeting the increasing demands of the contemporary economy of attention.