Medical advertising in digital media and social networks is an increasingly prominent reality in the actual society and while this form of advertising may have advantages in terms of accessibility and reach, it also raises important challenges and ethical questions that deserve reflection. Therefore, the present narrative review aims to characterize medical advertising in digital media and social networks, analyzing the main ethical aspects involved in the propaganda and advertising of doctors in these new scenarios; to promote reflection in the medical community for the optimal use of these new tools without falling into ethical dilemmas or actions that promote the dehumanization of medicine.