Chilean fruit exports grew 252% between 1975 and 2016. This paper aims to analyze agribusiness's readjustment strategies to face the socio-ecological impacts of the Capitalocene. For this purpose, our guiding questions are: How is agribusiness reading the current socio-ecological crisis, and what strategies are its main actors proposing?The main strategies in progress are technical innovations in productive systems, the increasing scale of infrastructure, displacement toward the south of the country, and renewed narratives. This contributes to legitimizing the current agricultural model without questioning its principles, while becoming more profitable and adaptable to the Capitalocene era.