The objective of this study is to explore the scope in regions of technology and innovation, with respect to the library system of the National Cultural Heritage Service, to determine if it can facilitate the development of cultural management. The #BiblioVerano initiative issued by the National Cultural Heritage Service in Chile is considered as a case study, because: (1) it is a digitally promoted initiative to be applied virtually or in person; (2) it is a public campaign that encourages reading and cultural activities; (3) uses social networks as the main communication channel; (4) considers the coordination of a network of libraries at the national level that allow the democratization of reading through new physical and digital spaces. The methodology is carried out by performing a comparative analysis of the library networks of each of the twelve participating regions, based on predefined parameters. It is concluded that technology and innovation, supported by the creation of new digital platforms, can facilitate the development of cultural management in regions, as it already does in the capital Santiago, democratizing access to cultural initiatives, as is the case of "BiblioVerano".