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A leader or a comedian? Perceptions of politicians based on their use of humor on Twitter
Indexado
WoS WOS:000919601600001
Scopus SCOPUS_ID:85146699148
DOI 10.1515/HUMOR-2022-0058
Año 2023
Tipo artículo de investigación

Citas Totales

Autores Afiliación Chile

Instituciones Chile

% Participación
Internacional

Autores
Afiliación Extranjera

Instituciones
Extranjeras


Abstract



Politicians are tasked with both holding expertise and being relatable to the general population they are representing. Accordingly, politicians strategize their communication style to achieve both aims. One strategy they implement is using humor in their communication to constituents. But is this an effective strategy across humor styles? Does political affiliation or gender of the politician impact these effects? We examine these questions in an online experiment with Chilean subjects (N = 799) using tweets from fictitious politicians, finding evidence that both serious and humorous aggressive communication had negative outcomes on social perception of the politician compared to affiliative and self-deprecating communication. Both serious and humorous affiliative communication has a positive outcome on social perceptions compared to aggressive and most self-deprecating communications. Also, self-deprecating humor was a moderately effective communication strategy, and political affiliation did not have an effect on perceptions of likability when affiliative humor was used. Finally, we did not find evidence of differences in social perceptions based on the gender of the politician.

Revista



Revista ISSN
Humor 0933-1719

Métricas Externas



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Disciplinas de Investigación



WOS
Language & Linguistics
Psychology, Multidisciplinary
Scopus
Sin Disciplinas
SciELO
Sin Disciplinas

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Publicaciones WoS (Ediciones: ISSHP, ISTP, AHCI, SSCI, SCI), Scopus, SciELO Chile.

Colaboración Institucional



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Autores - Afiliación



Ord. Autor Género Institución - País
1 Mendiburo-Seguel, Andres Hombre Universidad Nacional Andrés Bello - Chile
2 Buie, Hannah S. Mujer The University of Arizona - Estados Unidos
UNIV ARIZONA - Estados Unidos
3 Alenda, Stéphanie Mujer Universidad Nacional Andrés Bello - Chile
4 NAVIA-LUCERO, PATRICIO DANIEL Hombre Universidad Diego Portales - Chile
New York University - Estados Unidos
NYU - Estados Unidos

Muestra la afiliación y género (detectado) para los co-autores de la publicación.

Financiamiento



Fuente
Fondo Nacional de Desarrollo Científico y Tecnológico
Andres Bello University
Chilean National Research and Development Agency
Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT)
Andres Bello University, Jorge Millas 2019 Fund

Muestra la fuente de financiamiento declarada en la publicación.

Agradecimientos



Agradecimiento
Research funding: This work was supported by Andres Bello University, Jorge Millas 2019 Fund under grant N°DI-03-19/JM and the Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT) under Grant N° 1210556.
This work was supported by Andres Bello University, Jorge Millas 2019 Fund under grant No DI-03-19/JM and the Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT) under Grant No 1210556.

Muestra la fuente de financiamiento declarada en la publicación.