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| Indexado |
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| DOI | 10.1515/HUMOR-2022-0058 | ||||
| Año | 2023 | ||||
| Tipo | artículo de investigación |
Citas Totales
Autores Afiliación Chile
Instituciones Chile
% Participación
Internacional
Autores
Afiliación Extranjera
Instituciones
Extranjeras
Politicians are tasked with both holding expertise and being relatable to the general population they are representing. Accordingly, politicians strategize their communication style to achieve both aims. One strategy they implement is using humor in their communication to constituents. But is this an effective strategy across humor styles? Does political affiliation or gender of the politician impact these effects? We examine these questions in an online experiment with Chilean subjects (N = 799) using tweets from fictitious politicians, finding evidence that both serious and humorous aggressive communication had negative outcomes on social perception of the politician compared to affiliative and self-deprecating communication. Both serious and humorous affiliative communication has a positive outcome on social perceptions compared to aggressive and most self-deprecating communications. Also, self-deprecating humor was a moderately effective communication strategy, and political affiliation did not have an effect on perceptions of likability when affiliative humor was used. Finally, we did not find evidence of differences in social perceptions based on the gender of the politician.
| Ord. | Autor | Género | Institución - País |
|---|---|---|---|
| 1 | Mendiburo-Seguel, Andres | Hombre |
Universidad Nacional Andrés Bello - Chile
|
| 2 | Buie, Hannah S. | Mujer |
The University of Arizona - Estados Unidos
UNIV ARIZONA - Estados Unidos |
| 3 | Alenda, Stéphanie | Mujer |
Universidad Nacional Andrés Bello - Chile
|
| 4 | NAVIA-LUCERO, PATRICIO DANIEL | Hombre |
Universidad Diego Portales - Chile
New York University - Estados Unidos NYU - Estados Unidos |
| Fuente |
|---|
| Fondo Nacional de Desarrollo Científico y Tecnológico |
| Andres Bello University |
| Chilean National Research and Development Agency |
| Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT) |
| Andres Bello University, Jorge Millas 2019 Fund |
| Agradecimiento |
|---|
| Research funding: This work was supported by Andres Bello University, Jorge Millas 2019 Fund under grant N°DI-03-19/JM and the Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT) under Grant N° 1210556. |
| This work was supported by Andres Bello University, Jorge Millas 2019 Fund under grant No DI-03-19/JM and the Chilean National Research and Development Agency, National Fund for Scientific and Technological Development (FONDECYT) under Grant No 1210556. |