Abstract: Tourism is a very important aspect that each state must consider in order to offer its tourist resources to the rest of the world, although these resources are usually natural and are not commercial, so that tourists are interested in knowing them, this includes knowledge of the culture of each country and other aspects of the region. However, tourism is not only about offering the natural wonders of each country, rather it directly influences the economic factor of a region, this product of the participation of businesses that intervene to offer their products to tourists, helping in one way or another to the economy of a specific sector, so if a good management of tourism promotion is done, the local economy will benefit successfully. Based on this idea, countries have developed programs to promote their culture and tradition to the rest of the world. Ecuador has great attractions, the province of Pastaza is not left behind, which being located in the eastern region, has great natural attractions, also encouraging the local economy through tourism.