The present study is a characterization of the creative industry in Chile, the process in which it currently is, and the specific case study of the animation industry in Chile. Given the lack of official data on the impact of this creative sector in Chile's economy, the need to develop activities arose, associated with the collection of consistent and reliable data on the creative economy in Chile. To be able to exemplify and understand the impact of the aforementioned sector, previous studies and methodologies were used, and direct data collection from the sources, as well as secondary sources, were analyzed. The results of this study reveal favorable practices and data for future market research.