The main objective of this text is to develop a critical and comparative analysis of the normative mandates that traditional masculinity dictates and claims to be 'a real man' in today's western culture through the study of artistic and visual practices that analyze this problem in recent years. After developing a conceptual analysis of the most relevant proposals, the results obtained have been compared and contrasted with the contributions of the main experts in this field. The results achieved have allowed: on the one hand, to verify the capacity of art to interfere in the representation of the attributes assigned and required to hegemonic masculinity and, at the same time, systematize the different types of strategies used in contemporary artistic and visual practices to make visible, question and transform these imperatives. And, on the other, to verify not only the resurgence and survival of these imperatives in our days, but also their strengthening in certain areas, opposing to the achievements made since the crisis of hegemonic masculinity at the end of the 20th century.