Value education is an ethical challenge that society faces in order to promote universal human rights. In this context, philosophy, science and pedagogy have all contributed to the development of methodologies that contribute to the moral formation of citizens. Some of them follow an intellectual or direct approach to the subject, which focuses on the awareness and understanding of values. Other methodologies follow an indirect or emotional route, which focuses on the experience and concreteness of the value.The latter way has been substantiated by the Danish philosopher Søren Kierkegaard, who states that ethical communication has to be primarily a communication based on experience.This philosophical argument emphasises the importance of practical activities for moral education, so that it is concluded that sport is a suitable medium for this pedagogical purpose.