In a changing and uncertain environment, innovation for technology companies represents a challenge associated with the resources needed to transform in-house and external knowledge into a valuable asset that can be incorporated into the company's value offer. The people in charge of these companies must be able to manage the necessary mechanisms to catalyse and incorporate best practices aimed at the end consumer. Through a qualitative study involving interviews with 7 technology companies, we looked at how the company manages its resources in the face of an uncertain environment. Our findings indicate that the mechanism is a direct relationship between entrepreneurial knowledge plus technology, which through the development of support networks eventually becomes innovation. This process influences the evolution of the technology company towards the development of sustainability.