Quiero mi Barrio [I love My District] programme has been the subject of numerous studies. However, a perspective that has not yet been considered, is to understand it as a sensitive affectation. In this article, we aim to highlight the results arising from this perspective as the outcome demonstrate one aspect of the logic behind the implementation of the programme as a crucial component of its sustainability. Moreover, it helps to apprehend forms in which the programme impacts these communities, its forms of sociability and the role assigned by the built surrounding. We say that PQMB acts on these populations, considering them as communities of their own, whereas in fact, it shapes them through a multiform and recursive intervention, in which materialities and objects become significant, an intervention aiming to turn individuals into proud communities. PQMB is a national public intervention that gained international recognition for the innovative nature of its intervention strategy, making the analytic proposition discussed here, adaptable to similar interventions at Latin-American level.