This research is based on the need to identify the origin of the social housing subsidy model, oriented to location and urban containment in Chile and Mexico, analyzing, from a critical perspective, the structuring processes of neoliberal law and public policies, with the construction of the territorial management model for development. To do this, it is asked whether it is possible to consider the current subsidiary social housing policy, as a model emulated by Latin American governments to materialize the deregulation of the urban land market in the region. Specifically, they analyze the regulatory and institutional frameworks of Chilean housing policy, with the implementation of the conditional system of location subsidies in Mexico.