Wine production is part of the Chilean landscape. In three valleys, traditional socioecological forms of wine production still prevail, practices that represent ways of doing and knowing that question and negotiate with large industry's processes. Work was made with five organizations in the Marga-Marga, Lontue and Itata valleys, through interviews and social cartography, revealing the socio-territorial conflicts, productive and economic practices of small-scale producers and their market insertion strategies. The sustainability of these experiences looks to recover the taste for local wine, different flavors, ingrained in the conditions of the territories.