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| Indexado |
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| DOI | 10.3390/IJERPH17186586 | ||||
| Año | 2020 | ||||
| Tipo | artículo de investigación |
Citas Totales
Autores Afiliación Chile
Instituciones Chile
% Participación
Internacional
Autores
Afiliación Extranjera
Instituciones
Extranjeras
Nowadays, assessing and improving customer experience has become a priority, and has emerged as a key differentiator for business and organizations worldwide. A customer journey (CJ) is a strategic tool, a map of the steps customers follow when engaging with a company or organization to obtain a product or service. The increase of the need to obtain knowledge about customers’ perceptions and feelings when interacting with participants, touchpoints, and channels through different stages of the customer life cycle. This study aims to describe the application of process mining techniques in healthcare as a tool to asses customer journeys. The appropriateness of the approach presented is illustrated through a case study of a key healthcare process. Results depict how a healthcare process can be mapped through the CJ components, and its analysis can serve to understand and improve the patient’s experience.
| Ord. | Autor | Género | Institución - País |
|---|---|---|---|
| 1 | Arias, Michael | Hombre |
Universidad de Costa Rica - Costa Rica
UNIV COSTA RICA - Costa Rica |
| 2 | ROJAS-CORDOBA, ERIC EDUARDO | Hombre |
Pontificia Universidad Católica de Chile - Chile
|
| 3 | Aguirre, Santiago | Hombre |
Pontificia Universidad Javeriana - Colombia
Pontificia Univ Javeriana - Colombia |
| 4 | Cornejo, Felipe | Hombre |
Pontificia Universidad Católica de Chile - Chile
|
| 5 | Munoz-Gama, Jorge | Hombre |
Pontificia Universidad Católica de Chile - Chile
|
| 6 | SEPULVEDA-FERNANDEZ, MARCOS ERNESTO | Hombre |
Pontificia Universidad Católica de Chile - Chile
|
| 7 | Capurro, Daniel | Hombre |
School of Computing and Information Systems - Australia
Univ Melbourne - Australia |
| Fuente |
|---|
| Corporación de Fomento de la Producción |
| Corporación de Fomento de la Producción |
| Chilean National Development Agency |
| Chilean National Development Agency (CORFO) |