Published research has not delved into the importance of female models deployed in telenovelas as Pasion de Gavilanes, which become references for their viewers, particularly for women. This is why, in this study, we took as reference a group of twelve Chilean women from socioeconomic segments C3 and D, followers of the telenovela, to answer questions regarding which types of identification arise from the exposure to the female roles shown in the last broadcasting of the Colombian telenovela Pasion de Gavilanes. To achieve this purpose, from a description of the male and female roles of the telenovela, we proceed to obtain - through in-depth interviews with a semi-structured guideline - the information on how women who watch the telenovela perceive them. As a result, we conclude that the admiration for a character is secondary compared to the identification by like ability, stressing that the actress or interpreter is relevant to follow the telenovela through its different chapters.