This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. In order to define communication objectives with preventive and educational health purposes, we applied a questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception. This questionnaire was also used to define the editorial view and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology.