This paper investigates the social representations built by parliamentary female candidates during the 2013 electoral campaign in Chile. Considering the low female political representation and the role of new media for mediated politics, we revised the Twitter accounts of women aspiring to the National Congress for the period 2014-2018. Applying a critical discourse analysis, we detected progressive or traditional representations in terms of politics, but indifference regarding gender issues or their reduction to family topics. This poses challenges to the media representation of the women's needs for their political autonomy.