Applying the technique of content analysis the author analyzes the discourses related to the social responsibility of universities that can be found in the statements about the mission and the vision of the Chilean universities located in the macro Northern region that belong to the Council of Rectors, taking into account as analysis categories the benefits of higher education and the stakeholders or lobbies. The results show how the main lobbies that can be identified amongst the universities of the sample are the students, the environment, the State, the region, the country, whereas the less representative stakeholders within the analyzed discourses are the academic staff, the civil servants and the competence. Amongst the benefits of higher education that are declared as part of the mission and the vision of the analyzed institutions we can observe discourses that are by a majority related to the public and private social benefits, mucho above the public and private economic benefits.