Chile has played a relevant role in neoliberal global food production since the 1980s, coining in the last years the motto «Chile: an Agro-food Power«. Thus, it is relevant to enquire on the exercise of individual and collective citizenship on the part of agricultural producers that attempt to challenge -or at least, make a difference- within this dominant economic and productive model. This paper explores the development and current state of the agroecological movement in Chile, as an expression of civic agriculture representing a countermovement developed by diverse actors against the dominant discourse and practices of the "Chilean agro-food power". It also discusses the conventionalization and bifurcation processes described in the literature and its analytical limits.