The gush of information reaching us today requires politicians and any other leaders intending to communicate to compete against a countless amount of screens and data. In the past few years, storytelling has swelled as an effective technique with which social leaders intending to communicate can conquer the most important asset in communication today: the citizens' time. These lines introduce the conditions and fundamentals of storytelling as a tool, revealing its presence through a qualitative analysis in a gallery of photographs published by the White House in the afermath of Bin Laden's assassination.