Multinomial Logit Model can be implemented in a Qualitative Choice Situation in order to generate an optimal pricing policy. The analysis is based on a simple case where the seller has to define the best combination of prices to offer for two products, considering a single-type of costumers. Three alternative approaches are compared for the computation: Multinomial Logit, Binary Logit, and Two Stage or Logit-Logit. The analysis of the problem involves three phases: Simulation of sales data, Estimation of parameters and Price optimization. © Springer Science+Business Media B.V. 2008.