We analyze entanglement swapping (ES) of partially entangled pure states with arbitrary Schmidt rank from the perspective of quantum state discrimination. It is shown that the standard deterministic ES protocol is related with an optimal minimum-error strategy. In this case the amount of entanglement of the states resulting from swapping is, in general, lower than the maximum achievable for the quantum channels involved. In this regard, we show that the ES protocol can be probabilistically improved resorting to optimal maximum-confidence (MC) discrimination strategy. Additionally, we show that the success probability of achieving entanglement above a prescribed value from standard deterministic ES can be increased by applying sequential MC measurements. © 2014 American Physical Society.