The Balanced Scorecard (BSC) is a business tool used to improve business profitability. In this investigation, the BSC will select the best manufacturing or operations strategy for a company that uses e-commerce to thrive. This research intended to demonstrate use of a Balanced Scorecard for business using Electronic Commerce (e-commerce) and identify general ways to select the best trading strategies for companies carrying out trade through internet (using e-commerce). As this is a general model, this technique can be applied to any company that is in the e-commerce or interested using e-commerce. The panel of experts found that the process added value to the decisions made with respect to strategic action plans developed for a company using electronic commerce.