The aim of the present research is to determine if effectively an organization that has reached a leading position in a particular market embraces information technologies (IT) and a client oriented (CO) management with the propose of generating business intelligence to achieve a better organizational performance. Likewise, it contributes with a model proposal that explains the association between reliable constructs of Client Orientation, Information Technologies and Organizational Performance. Empiric evidence of a leading company from the mass consumption sector in Chile through the supply and demand perspective is provided. The study is approached in two phases; the first, measures the association between the three variables described and the second, the clients satisfaction about two brands of the lead company. The study results support positive associations between Client Orientation, Information Technologies and Organizational Performance. However, the consumers may not be perceiving improvements on the product and service received (perception of consumption satisfaction) despite the organizations management approach depending on the clients value.