Learning chemistry at university level has become every day a less attractive field for first year students. They have little interest in the subject and they are prone to fail. In that regard, new methodologies based on teaching innovation have become an ally for students. In this work, a teaching innovation case is presented using socrative.com platform. The platform possess a friendly environment and has been designed to have an immediately feedback of students' progress when they use their own mobile devices. The results show that students rapidly adopt the platform since they are digital natives. They are prone to answer the chemical question through their touch devices due to they are able to remain anonymous. Thus, they do not have to solve exercises on the board. They recognize that the platform helped them pass the course and get excited about the fact extend this to other subjects.