Body image (BI) is a core feature for identity development; nevertheless amongst male population there is scarce empirical evidence. The aim of this study was to describe the experiences and meanings associated to the construction of BI in male, based on a methodological-qualitative approach. Participated 16 young men aged 15 to 25 years. Data were collected by semi-structured interviews and two focus groups, both analised by open codification. Meanings and procedures related to BI were classified in the following categories: physical appearance care, beauty ideal, self-concept and BI. Participants perceived differences in their physical appearance care compared with women, homosexuals and men of previous generations. In BI construction it is highlighted the drive for being attractive to the opposite sex by the increase of the muscle development. However body dissatisfaction do not represent a relevant topic for participants, since they display a pragmatic value of their BI, which may be an index of a new relationship with their own masculinity and BI that must be explored.