This study examines the impact of government sponsored Export Promotion Programs, specifically trade fairs and trade missions as they seek to encourage a firm's export competitiveness. Adopting a longitudinal methodology combined with a Difference-in-Difference estimator, data from 641 Chilean exporters between 2011 and 2015 are analyzed to study the impact of using these two programs on firms' export variation rate. Results show that trade fairs favor firms' export sales growth, but not trade missions; while the former is an adequate instrument known internationally, the latter program was only useful for non-experienced exporters.