In this work, an alternative approach to evaluate the flotation performance along a flotation rougher row is presented. The collection zone as well as the froth zone performances were separately evaluated. For this purpose, sampling for metallurgical balances along with sampling of top-of-froth (TOF) grades in each cell of a flotation row were employed. The modelling of the rougher circuit consisted of using TOF grades for evaluating the collection zone recovery, because they are a good representation of the bubble loading, which identifies the true flotation process, as shown in previous studies for shallow froths. In addition, the feed characterization, size-by-liberation, allowed the identification of the mineral distribution and its evolution along the circuit. The latter result was obtained by fitting the recovery profiles as well as the TOF grades down the flotation bank. The flotation rates and the maximum recoveries in terms of size-by-liberation (size classes: -45 µm, +45-150 µm, +150 µm, and liberation classes: -20%, +20%-80%, +80%) were then estimated. The results were in good agreement with those reported in literature by other authors and showed the new approach allows flotation kinetics to be characterized in industrial circuits.