The growing dissatisfaction with the quality of industrialized food has boosted a market of organic products among high income consumers from the Global North, which is satisfied from traditional agro-exporting countries, such as Chile. Small and medium-sized capitalized producers see in organic farming a profitable as well as ethical business line. This opens questions about the North-South economic relationship, now in relation to green products. In particular, this paper focuses on discourses and economic practices of exporting organic farmers, showing that while maintaining an ethical discourse -based on agroecology- they participate as an exclusive and niche product in the same global agribusiness structure that agroecology has deeply questioned. It also shows the coexistence between elements of alternative governance with strongly conventionalized and formalized practices. It also explores the factors that are pressing toward this tension, specifically the neocolonial relationship with the export industry and with certification systems, as well as the role of State regulatory institutions.