With the aim of amplifying the focus on worker politization and to contribute to the cultural history of workers, this article first analyzes the critical position of the Socialist Workers Party regarding the consumption of alcohol among the working class. Since their critique looked to modify the cultural patterns that they understood as obstacles for worker's emancipation. Secondly, it examines the display of alternative entertainment practices that this party implemented between 1912 and 1922 with the intention to provide celebratory experiences to working-class families to help them overcome exploitative conditions. This article sustains the hypothesis that between popular culture and socialist culture existed a conflictive relationship due to the contradictions between working-class customs and the illustrated worker speech. This proposal is analyzed starting from the revision of partisan periodicals.