Based on the case of the Project of Experiences in Social Innovation in Latin America and the Caribbean, which was designed and executed by ECLAC and the W.K. Kellogg between 2002 and 2010, this research analyzes the social time of public-private partnerships for development between transnational actors that settled in the region at the beginning of the 21st century. The social time category refers to a cultural construct that captures the social rhythm of the processes and that allows to identify the role played by each actor within the system that they configured. We analyzed tis case from the perspective of the history of the present that has as its inaugural event the external debt crisis of the eighties.