Learning outcomes: Learning outcomes of this study are as follows: formulate an external analysis of INAPOL; and develop a strategic analysis to identify strategic alternatives. Case overview/synopsis: INAPOL is a manufacturing company dedicated to the production of polyethylene sleeves and the manufacture of plastic bags, which faced a crisis because of the new environmental regulations in Chile. This rule prohibits the delivery of plastic bags in commerce, which leads directly to a decrease in the demand for bags by its main customers. This is why it is necessary to conduct a strategic analysis and reformulate a development plan. The reader is expected to be able to identify the external factors that limit the company and the internal factors that affect the company. In addition, the reader is expected to develop strategic analysis tools such as PESTEL and SWOT and identify background information to propose strategic alternatives. Complexity academic level: The present case study presents a low complexity and can be applied in introductory courses of strategy or management for undergraduate students in administration. Supplementary materials: Teaching Notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. Subject code: CSS 11: Strategy.