In Mexico it is developing a process of rationalization of industry. It is expressed by a diferential impact, since it incorporates only some regions and certain economic sectors to the "new global production logic". This makes changes in the land patterns prevailing until the 1970 decade. The analysis leaves from manufacturing industry, identifying the big firms as the more qualified to assume that reestructuration. At last, the automobile sector is studied taking it as a more important ones into globalization phenomenon. So, it links national and regional realities with the actual world economy function.