There are two kinds of logo standard: a name or a name and drawing and its objective is to capture the essence of the organization that they represent. The logo of the Chilean Society of Pediatrics (SOCHIPE) is a graphic expression of glaced terracottas made by Andrea Delia Robbia in 1463, situated at the Hospital of the Innocents in Florence, the first institution devoted to host, care and education of abandoned children in Europe, whose image shows the reception of the child abandoned at the wheel revolving door, allowing anonymously that abandoned children were recepted for their care and social reintegration. The construction of the hospital by Brunellesco also marks the beginning of the Renaissance architecture, a new conception of forms and spaces for institucionalized children and the establishment of the concept of fraternal help, beyond simple charity, to the child in biological, psychological and social distress, being the first active action by the authorities. SOCHIPE, in the First Article of its Statutes, manifested its intention to promote the rights and welfare of children and adolescents through many initiatives. So, our logo captures and proyects this renaissance conception of the child as a subject of law that, far from being changed, is actually more valid, considering all the situations that interact in current times with the commitment to protect children rights