In September 2017, the Chilean government passed a bill decriminalizing abortion under three circumstances. The Parliament took three years in discussing the reform and the media (re)produced a debate feed by feminist and human rights organizations, pro-life and pro-choice activists, and political players, and congressmen and presidential representatives. This article thematically analyzes the photographs published in ten Chilean online outlets throughout a year. We organized the images into categories in attempt to understand the role that photographs have in influencing public opinion, constituting ideal audiences. Relying upon the material analyzed, we concluded that the images are not neutral, but create truthfulness, and contribute to establishing a social memory that reinforces patriarchal order, which is hegemonic in the national imaginary.