This article analyzes "El amor es asi ...", the only cinematographic short story written by Xavier Villaurrutia, as part of the generational project undertaken along with his fellow Contemporaneos, Gilberto Owen and Jaime Torres Bodet. Considered in this light, the author is seen as continuing, on the one hand, a project whose objective was to write prose variations of the same story, while on the other hand carrying out the aesthetic-literary experiments inspired by his thematic obsessions and fascination with cinema. Villaurrutia increasingly discovered cinema's potential as a space that, together with other artistic mediums, may be called "proto-intermedial".